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Cox's Bazar, Bangladesh - The World's Longest Beach



With more than 100km (62.5 miles) of sand, Cox's Bazar has the world's longest uninterrupted natural beach.Bangladesh's fledgling but troubled tourism industry is slowly luring foreign and domestic travellers, industry officials say. One of the most popular destinations this winter was this beach resort town of Cox's Bazar on the Bay of Bengal, which drew sun-worshippers from as far away as Europe and Southeast Asia.

Activists say many tourists take coral home as souvenirs. As a result, traders and locals frequently collect corals and sea shells from nearby islands like St Martin's.

What is more visible to visitors is the pollution in and around Cox's Bazar's. As it attracts millions of tourists, tonnes of empty packaging and plastic water bottles are strewn across the beach area.

There are no official figures on the numbers of visitors to Cox's Bazar this winter, but hotel owners said the 10,000 rooms available were full almost seven days a week in December and a second rush is expected for the Eid-al Adha festival February 13. "The winter season helps us to go through rest of the year, when the number of travellers drop dramatically along with revenue," said an official at a major hotel.

Cox's Bazar got its first five-star accomodation in December, a hotel overlooking the world's largest natural white sand beach and basking in its spectacular sunsets.

The maximum temperature here in the winter is only about 12 degrees Celsius (53.6 degrees Fahrenheit), but tourists on the seashore enjoy cups of tea, snacks or the very popular green coconut water.

A spokesman for the state-owned Bangladesh Parjatan Corporation (BPC), told AFP tourism was growing every year, with the government doing its best to lure travellers to the South Asian nation.

BPC statistics show just 11,179 people visited the country in 1992, but the figure jumped massively in 2000 to 207,199 visitors, who brought in about 2.65 billion taka (about 46 million USD) in foreign exchange. No figures are available for 2001 and 2002. Of total travellers in 2000, nearly 18.56 percent came to Bangladesh for pleasure visits, 16.47 percent were on business and the remainder - nearly 70 percent - had multiple reasons for arriving. Britons, Americans, Koreans, Japanese, Indians, Nepalese and Pakistanis topped the list of foreign travellers.

Until about two decades ago, Cox's Bazar was a sleepy beach town which attracted mostly Bangladeshis looking to escape the noise and pollution of big cities like Dhaka and Chittagong.

However, the entire landscape has changed and hundreds of high-rise hotel buildings, apartment blocks and restaurants have mushroomed in the area.
On the main beach itself, there are dozens of shops selling souvenirs, toys, clothes and fast food.

Hotels and restaurants are being erected in almost every part of the town and in nearby beach areas as the construction boom continues.
Environmentalists fear if the illegally built buildings along the main beach are not removed soon, the area may never recover and its beauty will be lost forever.

The Bangladesh Monitor, a fortnightly tabloid focusing on the tourism industry, said Bangladesh was a promising destination for foreign tourists, but infrastructure problems, including hotel accommodation, were a major impediment to growth.

Private hotels have recently been built in the picturesque southeastern Banderban district, where a tribal insurgency ended in 1997 with a peace treaty. The government recently handed over some of BPC's motels and restaurants in Cox's Bazar and elsewhere to private management to increase revenue as well as ensure better facilities for tourists.

Locals, too, are saving their taka to travel, choosing destinations like Cox's Bazar and islands in the Bay of Bengal, as well as the Sunderbans, the world's largest mangrove forests, the tea-growing Sylhet district, the southeastern hill tracts region and historical sites.

For decades, tourism was not on a priority for Bangladesh.

But amid an uncertain economic outlook, if they can get it right, tourism may offer the country a perfect opportunity to diversify its revenue base and change its image to the world.

The challenge for the government, however, is how to balance the need to promote development without hurting local ecology.

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